Opt Out of Black Friday Sales: The Anti-Haul

We’ve all heard of shopping hauls—those TikTok and Instagram videos where influencers showcase their latest finds, whether from their favourite stores or, ideally, vintage and second-hand gems. But this year, we’d like to introduce you to a concept that challenges the idea of non-stop consumption: the ANTI-haul. As we dive headfirst into the wintery season of holiday hustle and marketing-induced frenzy, we encourage you to pause and reflect on what happens after the gifts are unwrapped and the shopping bags are emptied. How much of it will truly add value to your life—and how much will become waste sooner than you think?

Our Stance on Overconsumption

Black Friday epitomizes the culture of excess—buying for the sake of deals, not for genuine need or lasting joy. While shopping can be fun and even necessary, the rush of discounts often leads to impulse purchases that don’t serve us long-term. At Lümia Botanicals, we want to inspire intentionality in what you choose to bring into your life.

By stepping away from Black Friday, we’re embracing the ANTI-haul mindset: investing in quality over quantity, choosing mindfulness over impulse, and saying no to wasteful overconsumption.

Fair Pricing Year-Round

Our products are lovingly crafted with high-quality, sustainable ingredients, designed to nourish your body and soul. We take pride in keeping our prices fair year-round, without inflating them to allow for deep discounts during sales events. What you see is what you get—authentic value, no gimmicks.

Offering steep discounts during Black Friday would mean compromising somewhere, whether it’s ingredient quality, employee compensation, or sustainable practices. That’s not a trade-off we’re willing to make. Instead, we stand by our commitment to provide you with thoughtfully crafted products that remain exceptional every day of the year.

Supporting Our Team and Craft

Behind every balm, oil, and bottle we create is a dedicated team passionate about what we do. From sourcing ingredients to perfecting formulations, our staff’s expertise and care are essential to our mission. By choosing not to participate in Black Friday sales, we can ensure fair wages for our team and sustain the high standards we hold ourselves to.

A Commitment to Sustainability

Overproduction and waste are common byproducts of sales events like Black Friday. At Lümia Botanicals, we value sustainability and mindful practices above quick profits. By intentionally opting out, we’re reducing unnecessary strain on our production processes and supporting a healthier planet.

What We Offer Instead

While we’re not offering flashy discounts, we’re here year-round with products that are crafted to elevate your self-care and wellness routines. Our commitment to transparency, quality, and sustainability means you’re always receiving something of true value—no need to wait for a sale.

We’re grateful for a community that shares our vision of mindfulness and intentionality. Together, let’s embrace the ANTI-haul mindset and prioritize thoughtful choices over fleeting trends.

Thank you for being part of the Lümia Botanicals journey.

In warmth + wellness,
The Lümia Botanicals Team